Well hello there, something very exciting happened in the highstreet make-up/beauty world this week: the launch on H&M's new beauty line. I now work for H&M Beauty and i've put together a starter pack of the products that are a must-try!
|Colours: Masala Chai (left), Go-To Greige|
Firstly, I need to mention the nail varnishes. INCREDIBLE. The range of colours (over a hundred, just sayin') is like nothing i've seen from any other brand. Two coats and you're away. At £3.99 each, you can afford to stock up.
|Cream Lip Colour in 'Seashell|
Lipstick next. The colour range is fierce, but the lovely creamy consistancy, I fear, may mean that longevity isn't their thang. However, luckily there is a lip stain in the collection which will just not budge from my hand whenever I swatch it!
|Lip Definer in 'Marsala''|
The lipliners are super pigmented and super long-wearing. At £3.99 i'd say they definitely rival any other highstreet lip liner that i've tried.
|Colour Essence Eye Cream in 'Champers'|
A rival for Mabeline's 24hr Colour Tattoo cream eyeshaddows! These haven't really been noticed by customers much yet but I loved them as soon as I saw them. The perfect go-to eye product, especially when paired with a winged eye-liner.
|High Impact Eye Colour in 'Sahara Dawn'|
Sitting in pretty little pots, the eyeshaddows range from matt, to shimmer, to full on New Years Eve style glitter. This shade is my personal favourite and I have found it very blendable.
|Colour Essence Eye Pencil in 'Come in Third'|
Someone complained the other day that the eyeliners were 'too pigmented.' I don't understand how this can be a negative! The colours truly pop and this one glided on like a metallic dream.
|HD Invisible Powder|
Presenting the party piece. Following in the footsteps of Chanel and Make Up Forever, H&M have their own HD translucent powder. This has already sold out in my store, so if you can get your hands on one it is definitely worth the £7.99 that it costs. It is honestly so so smooth and lightweight.
Now for the toolkit. An affordable, purpose-made brush cleansing spray, you say? Who'd have thought that it actually works (and smells nice) too! Just spritz onto dirty bushes, swipe on your hand or a tissue and you're away.
If you're in need of a fluffy, soft blending brush or a precise eyeliner brush then this duo is perfect. I've honestly been choosing it over my MAC 208.
When I think of clothing brands-doing-make-up, I usually think tacky packaging (soz Topshop) and rubbish quality. The image of H&M beauty is clean, colourful and comes with a smidgen of high end-esque style. It's only available in selected stores but online stock the full range, oh, and you even get a swanky bag with your purchases!
Which pieces are you excited to try?!